Local visibility
Google Business Profile: Keep the Basics Working
Accurate details help customers evaluate and contact your business.
By Gabe Olivares · Updated October 27, 2026 · 2 min read
Your Google Business Profile is an important place for customers to learn about your business in Google’s local experiences. It should agree with your website about what you do and how to reach you.
Review the details customers rely on
Check your business name, primary category, phone number, website link, hours, and service area. Follow Google’s rules for your business type rather than adding keywords to the name or publishing an address that should not be displayed.
Show current, genuine work
Use original photos when you have permission. Request honest reviews from real customers and respond professionally. Keep service descriptions useful and specific. A complete profile is helpful to customers; it is not a guarantee of ranking or a recommendation in another company’s AI tool.
Connect the profile to a useful website
Make sure the destination page loads on mobile and clearly describes the business. Test its call and inquiry options. Update both places when your contact details or services change.
Google includes keeping Business Profile information up to date in its guidance for AI search features. That does not establish that every AI system reads the profile or uses the same signals.
Source: Google Search Central. Next: a wider local visibility checklist.